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From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare
Nathan and Aaron dissect Medik8’s unique “CSA” framework (Vitamin C in the morning, Sunscreen by day, Vitamin A at night), explaining how clear, habit-forming routines...
Latest Episodes
From Huda Beauty to Kayali: The $100M Fragrance Spinout
Prestige fragrance is one of the most structurally gated industries in consumer beauty. Four compounding houses control formulation. Retailers decide survival based on...
The Le Labo Playbook: How a $60M Fragrance Brand Redefined Beauty Acquisitions
Le Labo didn’t scale the way fragrance brands were supposed to — and that’s exactly why it worked.In this episode of Ecommerce On Tap, we break down how Le Labo reject...
Why “Signature Scents” Are Fading and What DedCool Got Right
Fragrance didn’t fail because people wanted fewer options.It failed because it forced certainty in a world that isn’t.In this episode of Ecommerce on Tap, Nathan Resni...
How Phlur Rebuilt Fragrance for the TikTok Era (And What Every Brand Can Learn)
Fragrance didn’t suddenly work online—it needed a new translator.For decades, fragrance was built around authority, aspiration, and department store counters. Then Phl...
Everything You Need to Know About Launching and Scaling a Modern Fragrance Brand
Welcome to ECommerce On Tap, where Aaron and Nathan dive deep into the inner workings of the world’s most dynamic consumer categories. This season, they’re unraveling ...
